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Swallow Events is the event management company behind Swallow ETOS, the world’s first Event Trading Operating System for organisers, traders and exhibitors. Built on over two decades' experience delivering our own professional events, it’s the platform we always wished existed.

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We are arguably the most affordable and disruptive event operating system. 

 

Fully integrated event management software. Completely FREE for organisers. 

 

Keep 100% of trader and exhibitor pitch fee revenue and ticket face-value revenue.

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£0 setup fees. £0 subscriptions. £0 platform commissions. No hidden costs.

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Receive payments directly and generate additional income from processing fees. We've turned event management software from an overhead into an additional revenue stream for organisers!

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Removing the cost, complexity and chaos of running events, ETOS is an event planning platform combining fixed-price applications, live auctions, competitive tenders, automated & staged payments, e-sign contracts and health & safety compliance. Its optional event ticketing system removes the need for a separate online ticketing platform.

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One Click.

Everything Taken Care Of.

 

No more chasing unpaid pitch fees after approving traders and exhibitors. Every application arrives with payment pre-authorised. One click approves the application, confirms the booking, captures payment and automatically issues the contract, invoice, terms and conditions, handbooks and bespoke confirmation & accreditation email.

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Built-in Event Broadcasts and Individual Messaging centralise conversations and event updates.

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Your Event. Your Traders. Your Control.​

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Access 5,000+ catering traders and 3,000+ retail traders and exhibitors, bring your own, or both.

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On average, organisers save over four months of administrative time, with traders and exhibitors experiencing similar savings. Automation improves cash flow and reduces staffing overheads.

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Professional Event Support When You Need It

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Run everything in-house with Bronze or choose optional Silver and Gold services: integrated EPOS, pre-event trader curation, on-site trader management and secret shoppers. Low, incentivised and transparent daily rates make professional event support accessible while protecting margins. Whether you need festival management software for major events or simpler operations for markets and exhibitions, ETOS offers greater control and profitability.

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Join Today

Create your FREE organiser account today.

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Are you an event organiser also interested in seeing ETOS in action? Request a free, no-obligation 10-minute demo.

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Swallow ETOS | The Event Trading Operating System for event organisers, traders & exhibitors